Ten years in clinic. Two with athletes ranked in the top 50. One studio quietly serving 1,200 clients in 42 countries. This is how she got here, and why she's staying.
Peer-reviewed or it doesn't enter your plan. The literature is enough — we don't need TikTok.
If you can't see yourself eating this way at 50, we are designing the wrong protocol. Sustainability is the brief.
No automation in the relationship. You message us, a senior coach reads it within four hours.
A plan that strips out joy fails — biologically, behaviorally, and beautifully. Always.
Graduated with distinction. Thesis on macronutrient partitioning in perimenopause — still the most-cited paper I've written.
"I thought I'd be a hospital dietitian forever. I was wrong."
Three years in oncology and metabolic clinics. Learned what really moves the needle when a body is under stress — and what definitely doesn't.
Patients seen: 2,300+. Average consultation: 47 minutes.
Programmed for 16 ranked athletes across two seasons. Two reached career-best rankings during the protocol.
First time I realised the methods that worked for athletes worked beautifully for working professionals — with one or two changes.
Twelve clients. One spreadsheet. A laptop. Word of mouth carried the rest.
First-year revenue: enough to hire one coach. We've grown deliberately ever since.
An atelier with eight senior nutritionists, a software team of three, and a six-week waitlist for Atelier-tier clients.
"Still capping the practice at what we can deliver — never what we could sell."